Spanish ranks as the second most spoken language by people who use the language as their primary language. It actually ranks ahead of the number of people that speak English. It is estimated that over 15 percent of the population in the United States speaks Spanish as a native language. The growth of people speaking Spanish is almost triple the growth of people that speak English. With this rising growth of potential renters are you addressing this target market or are you avoiding the Hispanic renter?

 

Spanish Translation
With the use of the Internet it is possible to find many sites that will allow you to copy and paste in text that is in English. Then you click a button and the website will translate your English into Spanish. Prior to this you had to pay a translator to translate your material and sometimes this would take a month or longer to complete. Now you can convert it yourself.

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With such easy access to Spanish translation, you should consider reformatting your flyers to include by English and Spanish translation. The translation that you get for free on the Internet is good enough to put in a flyer about your vacant units.

Learning Spanish
Compared to the complexity of learning the English language, learning Spanish is relatively easy to learn. English speakers start with an advantage where they should already know 20 to 25 percent of the Spanish vocabulary. It probably is not necessary to become a fluent speaker but you should consider picking up a few key phrases. Start with the bare minimum and learn how to say things like 2 bedroom and 2.5 bathrooms with dining room, living room, laundry room, fireplace and patio. You can put each of these words into the online translation website and covert each word one at a time.

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Hiring a Spanish Speaker
Most Spanish consulates or Spanish cultural centers will offer free Spanish translation. Or they may charge a very nominal fee like $5 for translation that is spoken not written. If you get a call from a Spanish speaking potential tenant, you can put that person on a conference call with someone from the Spanish consulate who will translate details about your property.



The worst thing landlords can do is to avoid the fastest growing segment of the rental market. If you make an effort to reach out to the Hispanic renter, you can easily increase your chances of getting your property rented.

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Filed under: Landlord Tip • Landlording • Property Management • Real Estate Investing

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